Urban Beard


Every man deserves to look like the man who can. That’s why our exclusive recipes include organic waxes, essential oils and vitamins, and are made from trusted, natural ingredients for their healthful and beautifying properties. Best of all, there are absolutely no industrial byproducts used in our male grooming line.

The #beardsoftoronto project

Have you seen the many faces of Urban Beard? When we started this project, we knew we wanted to showcase a trend that is growing within urban centres worldwide - but more than that, we wanted to capture why. How can facial hair connect individuals around the globe? We see it all the time - the same way football fans greet each other with a nod when wearing their team colours. The way motorcyclists offer a two-fingered wave to one another when they pass on the road.

How can such a diverse group of people speak the same language?

So we hosted an experiment.

In February, Urban Beard held a Toronto wide drop-in photoshoot open to the public; well, to beards. We couldn’t have predicted how dissimilar of a group would show up. Individuals from every ethnic background, industry, and corner of the GTA. We had lumberjacks and pirates, professionals and teenagers, bartenders and construction workers - people in finance all the way to axe throwing instructors. All with one thing in common: their fur.


“A beard isn’t a fad.


It’s a lifestyle.” 


-Chris Edge, Founder of Urban Beard

Chris Edge, the founder of Urban Beard, initially grew a beard because he predicted the beard trend was headed our way and knew he could grow a good one. Five years later, he says “My beard really became a part of me. It’s a lifestyle. In or out of trend, I’ll be keeping mine.”

We spent the day with 75 bearded men, asking them why they grew their beards - when they first started, why this particular style, what it means to them and so on. One common theme could be extracted from the median. It wasn’t a static “thing,” it wasn’t about appearing “tough,” but for most men, it had grown into an integral part of their persona.


It was a conversation starter. An invitation to a pickup line. A “call to action,” to seek out other people in uncomfortable settings. Whether it started as laziness, boredom or a change, it grew into much more than that. It held power - and to harness it best, it needed guidance.


Once, beards symbolized wisdom and status: the transition from boy to man. But in the 1950s, that began to change. This likely started in World War 1, with the introduction of poison gas. It’s a dark topic, but a real one. Gas masks required a tight fit against your skin so beards were banned by militia around the world. Even today, beards are forbidden in the military for all individuals who are likely to see action. It created a persona - the clean shaven, chivalrous, hard working man: the American man. This image spread to the workplace, and today, many corporations require a shaved face as it is associated with elitism and professionalism.


This concept began to transform as businesses worked harder to find their niche. In an over saturated world where consumerism reigns, authenticity and uniqueness pushes itself to the forefront of our values. The beard is back. While trends come and go, this push to get in touch with yourself - to identify and express your character - runs far deeper than a “hipster fad.”

Matthew Kohler from The Good Men Project wrote a piece about his beard epiphany, “I felt a connection to something deeper, a movement perhaps. A movement guided by men who view the world from beneath magnificent beards.”

In a way, all of the men we talked to, enjoyed the commitment required to grow and maintain their beards. It’s 2018 and with a society working at the fastest pace in the history, everything we absorb, digest and do can feel temporary. We hold on to those things that require commitment and dedication: the gym every morning, Sunday brunch with the family - tradition, systems and routine. We grow attached. They keep us together in a world speeding by.


A beard is bigger than facial hair. It’s bigger than you and me. It’s greater than masculinity.

What’s your beard mean to you?

Check out some of our most noteworthy beard models on our Instagram page: @urban_beard


Brace Your Beard: Summer Grooming

As the summer reaches its peak and the temperatures are scorching, men who have beards can find it quite difficult to deal with their overgrown facial hair.

But gentlemen, before you reach for that safety razor, why not take a look at these tips for summer beard grooming which can make your life easier and help you maintain the beard you take so much pride in even when the temperatures are hitting the 100 degree mark:

1. Keep in mind that there have been scientific studies which have proven that your beard can protect your skin to up to 95% from the harmful UV sunshine rays, which means that not only you are better protected from skin cancer but your skin will age much slower than that of a beardless man.

2. When the heat becomes unbearable, you can help keep yourself cool by spraying some cool water on your beard. This will help keep you cool and will act as an air conditioning unit for your entire face. Keep a spray bottle with water in the fridge and freshen yourself up from time to time. You will be thankful for that manly bear of yours!

3. Make sure you wash and condition your precious beard with the proper cosmetic
products. Keep in mind that excessive washing can cause serious damage to your beard
so invest in good quality beard shampooing and conditioning products to ensure that
your beard looks healthy, clean and as attractive as ever even in the hottest of days!

4. Protect your beard from the sun. Even though your beard protects your skin from direct exposure to the UV rays, you also need to make sure that the hair on your face is
protected as well. UV rays can make your hairs brittle and weak, so find yourself a good quality hair sun block product and apply it generously on your entire beard before you head out in the sun.

5. If you spend a lot of time on the beach, surfing or enjoying the cool breeze and waves, make sure that you apply the appropriate beard balm or oil to keep your facial hair from getting all frizzy from the saltwater. Tame that beard to stay good looking even after hours of fun on the beach.

6. Take care of the skin beneath your beard. Even though your beard provides superb
protection to your face both in summer and the winter, you need to properly cleanse and nourish it on a daily basis too. Use an appropriate skin cleaning scrub or cleanser to remove any debris and grime and to keep your facial skin soft and free of inflammations and blemishes.

Further reading: Brace Your Beard: Winter Grooming Guide

7. If you feel like you cannot bear one more moment with a beard in the scorching heat,
maybe it is time to give it a trim. Go to a barber or groom your beard by yourself with an appropriate beard trimmer. Leaving 1-2 inches of hair on your face will improve the
airflow to your skin and will make your face and beard much easier to clean from the
sweat, saltwater and other residues.

8. Drink more water. The intake of water in the summer is crucial for your proper hydration and your health, but it is also essential for keeping the hairs of your beard strong and healthy as well. So, make sure you drink enough water during the day, especially when it is very hot outside.

9. Swap the musky and woodsy bear oil which you proudly wear in the colder seasons for a lighter citrus based one. It will refresh your beard and make you feel much cooler and revitalized in the hot summer days.

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